Where Luxury Meets Handmade Sparkle
It’s Crystalicious® is Australia’s original high end bespoke designer customisation brand, founded in 2005 by Nicole Deane. The name Crystalicious® is a fusion of the words “Crystal” and “Delicious” - representing our signature couture service that transforms everyday items into dazzling, one of a kind masterpieces using the highest quality Preciosa® crystals.
Meet the Designer — Nicole Deane
I’m Nicole, the proud founder, owner, and head designer of It’s Crystalicious®. Since 2005 (originally launched as Bling Everything), I’ve dedicated my craft to the art of crystal embellishment, specialising in hand strassed designs that celebrate individuality, creativity, and the power of sparkle.
With a background in Fashion Design from Australia’s leading Design Studio, I bring extensive knowledge of fabrics, materials, and crystal application techniques. My work is deeply influenced by high fashion, celebrity culture, and pop icons - anything that delivers the ultimate WOW factor.
Each creation I design is not just an accessory - it’s a unique piece of wearable art, individually handcrafted to meet each client’s vision.
Why Choose It’s Crystalicious®
• Australia’s First Crystal Embellishing Brand — Pioneering custom crystal designs since 2005.
• Preciosa® Crystal Ingredient Branding Partner — Official partner since 2021, using only certified, premium Preciosa® crystals for brilliance and durability.
• Previously Swarovski® Partner (2010–2020) — Trusted by the world’s most renowned crystal brands.
• Expert Craftsmanship — Every crystal, from 1.2mm to 4.8mm, is individually hand-placed with precision using industrial-strength adhesives suited to each material.
• Couture Level Detailing — Bespoke designs tailored to your personal style, whether you’re sending in your own items or selecting from our custom collections.
The Crystalicious® Craftsmanship Promise
At It’s Crystalicious®, quality and attention to detail are non negotiable. Every embellishment is carefully applied by hand, ensuring flawless crystal placement and a luxe, long lasting finish. Our service includes custom crystal designs on:
• Crystal embellished sneakers (including Nike Air Force 1, Jordans, and Air Max 270)
• Designer handbags and accessories
• Phone covers, tech gear, and fashion items
• Bespoke clothing, robes, and stagewear
We work exclusively with Preciosa® crystals, the finest crystals available on the market, offering unmatched sparkle, clarity, and brilliance.
Certified Preciosa® Ingredient Branding Partner
In early 2021, after an extensive quality review, It’s Crystalicious® was awarded the prestigious title of Preciosa® Ingredient Branding Partner — a recognition given only to brands that meet their strict craftsmanship and quality standards. Prior to this, we were proudly partnered with Swarovski® for over a decade until their restructuring in 2020.
You can view our Official Certifications on our Preciosa® Ingredient Branding Partner Page.
Trusted by Celebrities & High Profile Clients
Our signature crystal designs have graced the stages and screens of:
• Australia’s Got Talent
• X Factor Australia
• The Veronicas, Kylie Minogue, Ruby Rose, DJ Kitty Kat, DJ Ray Isaac
• Geri Halliwell, RedFoo, Julia Morris, Little Mix
• Charlotte Dawson, Tina Sugandh, Brandon Liberati
Explore more on our Celebrity Clients page.
Join the Crystalicious® Community
More than just sparkle - we’re a community that celebrates confidence, creativity, and the beauty of standing out. Follow us on Instagram at @itscrystalicious and stay connected with the latest drops, exclusive offers, and behind the scenes brilliance.
It’s Crystalicious® - Where luxury meets handmade sparkle, and every crystal tells your story.
Ready to Create Your Own Sparkle?
I believe that every stylish girl deserves a bit of Crystalicious® in her life. Whether you’re dreaming of customcrystal sneakers, a statement tech cover, or show stopping stagewear. I’m here to bring your vision to life with love, care, and luxury craftsmanship.
If you have any questions or would like to discuss your design ideas, please feel free to email me. I’m always here to help you shine brighter.