How it started
It's Crystalicious® was founded in 2005 with one simple idea: that crystal embellishment should be done properly, not rushed, and never compromised.
What started as a small, hands-on Australian studio quickly grew as more people discovered the difference between mass-applied sparkle and true craftsmanship. Every piece was designed, tested, and refined by hand, with a focus on durability, balance, and long-term wear.
Two decades later, that approach hasn't changed. Every order is still finished one crystal at a time, with the same level of care as the very first piece.
The Crystalicious® difference
Authentic Preciosa® crystals We use only genuine Preciosa® crystals for consistent brilliance, durability, and colour depth.
Hand-placed, never mass applied Each piece uses between 500 and 2,000+ crystals depending on the design, all individually placed by hand.
Designed for real wear Our process prioritises both aesthetics and structure, so pieces are made to be worn, not just photographed.
One-year workmanship guarantee We stand behind our craftsmanship with a full workmanship guarantee on all embellishment.
How your piece is made
1. Design & crystal mapping Each design is planned before the first crystal is placed.
2. Hand embellishment Crystals are applied one by one to ensure precision and longevity.
3. Finishing & quality check Every piece is inspected, cleaned, and finished before leaving the studio.
This is why no two pieces are ever exactly the same.
From the studio
Every piece that leaves our studio represents years of experience, trial, and refinement. We don’t aim to be the cheapest option, because quality like this can’t be rushed or replicated.
Thank you for supporting a brand built on craftsmanship, not shortcuts.
— Nicole
Founder, It’s Crystalicious®
